Schedule

This schedule will enable me to organise when my shoots are, what I need and what the weather will be like- this will make sure I stick to dates and that I can see what I need to know about that day/night.

If one of my actors becomes unavailable, or the weather takes a turn for the worst, then I will have to reschedule to a day that is a better fit as soon as possible. Also, I have researched in advance whether I am able to film in those locations, so I know where I am allowed to film. I am using all of my own equipment, so there is not issues of availability- I will bring spare batteries and SD cards with me to avoid any issues with storage or battery life.

Casting

This task is to identify who I will be casting in my music video and why they suit the role they will be playing.

After this, I know what to expect from my actors in terms of experience and availability- after consulting them, I can now make a schedule that will incorporate all of their available time.

Location Information

This task is to identify where I will be shooting, the reason for shooting there and the possible problems I could face whilst shooting there.

After this test, I have assessed the risks and now know the appropriate precautions to take as well as what to expect regarding the environment and potential issues regarding the public.

Product Style Profile

This task will cover the importance of planning and sketching the creative process of creating a music video- to do this I will sketch the outlines of my music video and get feedback on them; by completing this, I can then see how these sketches influence my decisions on lighting, framing and composition of the video.

I showed my storyboard to 4 people in my class and the majority of feedback I got was that they liked the theming and the lighting choices I plan to make. They understood the narrative and felt like they would connect with the protagonist through the close ups and tracking. The question I got asked most often about my shots was how feasible they were, which I then explained how I would shoot them.

I asked the same 4 people what they thought about my draft for my website. They said it was simple, yet artistic- this is what I was aiming for due to the results of my survey. The majority of people I asked said that my projected colour scheme of blue and black was a good idea because it suits the genre of the band well. Also, after researching other artists' websites and taking into account the target audience, I have decided to use two types of register in the website- for the bio, as it would be from the point of view of the artists (two teens), the language will be informal. For the rest of the site, including the news section and captions, the language will be formal, creating the illusion that the site is run by employees rather than the artists. 

Mood Board

This task is to help me map my image of my video and website. In the boards, I have my inspiration for aesthetics I plan to use in the products and help me to choose what shots, lighting and mise-en-scene to use in the music video, as well as the layout and content of my website. I will use this mood board to help me decide if the combinations of techniques and themes work and complement each other, and see if the narrative matches the video (in terms of mise-en-scene and editing).

Video Mood board:

Here, I have used images that inspired my editing techniques (for example, top right and second down from middle-top), lighting (top left), shots (top middle) and the overall theme of the video (bottom left and bottom right). I have also included pictures of some of the locations I plan to shoot at- laying out all of these images together allows me to preview what my video might look like concerning the overall feel and look of it. 

In this video, I aim to have an 80's vibe- this is because this is a recent trend (Stranger Things, The Goldbergs, Wonder Woman 2) and my audience analysis showed that my audience wanted to see the current styles in the music video. One of the editing techniques I plan to use (top right) will be used when the protagonist is seeing a hallucination of his ex-girlfriend (the hallucinations will be due to the drinking and the pining). This technique will convey a sense of dream-like fantasy, that it is all in his mind. Another technique I will use to help me achieve an 80's effect is using a VHS overlay- this also helps me to contradict any graininess from the footage. I have also chosen to shoot at night, fitting in with the lyrics and title of the song Nightcall. Also, I have chosen my locations to fit with the changing mood of the narrative- the car scenes represent a journey, which is why that will be the first scene. The falling scene will represent the failure of the protagonist to get over their ex-girlfriend, sending him to his fate of drowning, both figuratively and literally. 

Website Mood Board:
On this board I have included intertextuality examples and guidelines I plan to follow, as well as the colour scheme (top right), themes and examples of symbols I plan to use (middle left and right).

After researching the most popular music artists, some of which include dance artists, I have decided to merge the website conventions on each together. Au Revoir Chins go against the stereotype of dance music being something that is a fast-paced and non-lyrical by 'creating' a song that could be considered as 'chill dance' music. This is because I want the website to reflect the values and interests of the band I have created. I will use a colour scheme consisting of electric blue and black to stay in-line with the dance genre, but I will include a short biography and a news section, which is more similar to pop and classical artists. Keeping with the 80's vibe of the music video and unconventional artist theme, the logo for Au Revoir Chins will be a music tape. Concerning the layout of the website, the sections of the website will take up the whole horizontal width of the screen, much like the websites of dance artists such as David Guetta and Martin Garrix.