Mood Board

This task is to help me map my image of my video and website. In the boards, I have my inspiration for aesthetics I plan to use in the products and help me to choose what shots, lighting and mise-en-scene to use in the music video, as well as the layout and content of my website. I will use this mood board to help me decide if the combinations of techniques and themes work and complement each other, and see if the narrative matches the video (in terms of mise-en-scene and editing).

Video Mood board:

Here, I have used images that inspired my editing techniques (for example, top right and second down from middle-top), lighting (top left), shots (top middle) and the overall theme of the video (bottom left and bottom right). I have also included pictures of some of the locations I plan to shoot at- laying out all of these images together allows me to preview what my video might look like concerning the overall feel and look of it. 

In this video, I aim to have an 80's vibe- this is because this is a recent trend (Stranger Things, The Goldbergs, Wonder Woman 2) and my audience analysis showed that my audience wanted to see the current styles in the music video. One of the editing techniques I plan to use (top right) will be used when the protagonist is seeing a hallucination of his ex-girlfriend (the hallucinations will be due to the drinking and the pining). This technique will convey a sense of dream-like fantasy, that it is all in his mind. Another technique I will use to help me achieve an 80's effect is using a VHS overlay- this also helps me to contradict any graininess from the footage. I have also chosen to shoot at night, fitting in with the lyrics and title of the song Nightcall. Also, I have chosen my locations to fit with the changing mood of the narrative- the car scenes represent a journey, which is why that will be the first scene. The falling scene will represent the failure of the protagonist to get over their ex-girlfriend, sending him to his fate of drowning, both figuratively and literally. 

Website Mood Board:
On this board I have included intertextuality examples and guidelines I plan to follow, as well as the colour scheme (top right), themes and examples of symbols I plan to use (middle left and right).

After researching the most popular music artists, some of which include dance artists, I have decided to merge the website conventions on each together. Au Revoir Chins go against the stereotype of dance music being something that is a fast-paced and non-lyrical by 'creating' a song that could be considered as 'chill dance' music. This is because I want the website to reflect the values and interests of the band I have created. I will use a colour scheme consisting of electric blue and black to stay in-line with the dance genre, but I will include a short biography and a news section, which is more similar to pop and classical artists. Keeping with the 80's vibe of the music video and unconventional artist theme, the logo for Au Revoir Chins will be a music tape. Concerning the layout of the website, the sections of the website will take up the whole horizontal width of the screen, much like the websites of dance artists such as David Guetta and Martin Garrix.