In this task, I explored how and why intertextuality is employed in 2 media products and what effect this had on their intended audience, specifically how it makes them feel or what they think of when they see or hear the piece of intertexuality.
Mind Map created by Georgia Hance with GoConqr
I found that intetexuality helps the viewer understand the concept of the video more by using existing, perhaps more well- known products that the viewer is familiar with. By linking this to more well know products, the viewer may enjoy the video more or feel like they connect more with the themes and message of the video.
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