Testing- Editing

This task is to test how I will achieve the colour scheme I want to and how my planned editing techniques will look on the footage I have.

Colour Grading Testing

Before

After

Before

After

Effects Testing (Masking/ chroma keying)

Before

After

After this test, I found that the editing technique I want to use will work with what I have recorded and it portrays the symbolism I want it to. I have also found that, if I use footage that was filed during lighter hours and does not look like it is set at night, I am able to make it darker and look like it is nighttime through the editing process.

Testing- Car

This task is to test if I am actually able to film in a moving car, and if I can get the shots I plan to get; this task is also to see how these shots will will look on the camera I have and how shaky the shots will be.

Test of a b-roll shot

Test of a rear view mirror shot

Test of an over the shoulder shot

Overall, I found that I am able to get the shots I want and I now know what angles to film from to get them- I also found that I can add stability by using a pillow to mitigate the impact created by the car's movement on the window; I will use this to get the exterior shots of the car. 

Testing- Handheld

In this task, I will test if I am able to shoot movement shots without a stabiliser or track. I will keep the camera as still as possible and try not to produce footage that is too shaky- I am using handheld shots because I want to portray an unstable feel in the video to fit in with how the drunk protagonist feels. 

After completing this test, I found that, when shooting handheld, the footage can get quite shaky- to combat this, I will use a stabilising software when I am editing my shots. Yet, I think that going handheld for some shots will portray the unstable vibe I am going for.

Testing- Lighting

I will test my lighting in this task- I hope to find the optimal camera settings as well as test to see if my lighting actually works- as I do not have any proper lighting equipment, I have fashioned my lighting out of heavy duty torches, elastic bands and coloured cellophane sheets.

f/4.5, exposure 1/25, ISO 12800

f/4.5, exposure 1/80, ISO 25600

f/4.5, exposure 1/4, ISO 1000

f/4.5, exposure 1/4, ISO 5600

Testing for blue lighting

Testing for pink/purple lighting

After this test, I found that f/4.5, exposure 1/4, ISO 1000 was the best settings to use. Also, the equipment worked really well- as the torches are handheld, they are easy to move and change the colour of if we needed too. Something else I discovered was that I can replicate a passing streetlight by using an orange cellophane sheet and moving the light past the subject's head.

Testing- Location

This shows the testing of one of the locations as part of the woods scene. I am testing this because I want to scope out what kind of shots I am able to do here and if it is safe to do the shots I am planning to do- I am also looking to see if it is easily accessible and not too busy. 

Testing a possible shot

Testing a possible shot

Testing if this alcove is suitable for a shot

Recording the terrain

Testing a possible shot

Recording possible background

Recording possible background

The feature for a possible shot

The trinkets and ribbons on the tree.

Possible sunset shot

Testing backlighting

Documenting of how the sunset looks in the woods- possible establishing shot (pt 1)

(Pt2)

Possible shot

Testing long shot

Testing mid shot

Testing head and shoulder shot

Testing establishing shot

Another possible hallucination scene location

Possible shot (pt 1)

(pt 2)

Test for possible shot

Alternate angle for hallucination shot

Test shot for tree

Test shot

Test for walking shot 

After this test, I know where I will shoot, the angles that I will shoot from and when is the best time to shoot at. There are no light sources around this area, so I will have to provide my own. There is a path that I plan to shoot on, as well as a tree with hanging ribbons and trinkets- this scene will include a hallucination, so I think the creepy vibe of the tree will fit into this. 

Preparatory Task 7- Producers/ Directors research

In this task, I will research different music video directors' style and the ideas they usually explore within their videos. Then I will form a study tool in order to help me grasp the styles and works of different successful producers and directors, and the mainstream trends of dance music videos.



In summary, dance music videos are usually quite 'out there' and are sometimes quite cryptic. The style used isn't always the same, which is what makes them interesting to watch- most of the time, the video is moulded around the song and its lyrics.

Preparatory Task 6- Institution Research

I researched the institution of my chosen brief, which is the Universal Music Group. I looked into their artists, their company type and values, among other features.

Mind Map created by Georgia Hance with GoConqr

I found that Universal Music group is one of the main three record labels, hence the huge artists they are contracted with. I also learned that they aim to help keep the focus on the music and help their artists to express themselves through it.

Preparatory Task 5- Media Theory

For this task, I researched how is media theory used in 2 media products and how these make the text appealing to an intended audience. The two products I analysed were the two versions of the music video for Martin Garrix's Don't Look Down.

I found that, in most dance videos, women are objectified or make to look weak- confirming Van 
Zoonen's theory. It was interesting that Martin Garrix chose to create a different version of the music video as they conflict with each other on how they portray the genders. 

Preparatory Task 4- Media Language

In this task, I looked into how media language elements are used to create meaning and construct representations that address and appeal to an intended audience.

Music Videos:

https://prezi.com/view/UVlU8X2hg5JULp7JGkEq/

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Website:

https://prezi.com/p/annuxfmu3djw/

I found that the music videos were created around the pace and style of the music. For a faster paced song, the cuts were quick and the content was upbeat. For a more constant beat, the video featured constant themes such as driving. I also found that both videos featured a lot of props and realistic scenery to create representation which makes it more believable.

Preparatory Task 3- Intertexuality

In this task, I explored how and why intertextuality is employed in 2 media products and what effect this had on their intended audience, specifically how it makes them feel or what they think of when they see or hear the piece of intertexuality. 

Mind Map created by Georgia Hance with GoConqr

I found that intetexuality helps the viewer understand the concept of the video more by using existing, perhaps more well- known products that the viewer is familiar with. By linking this to more well know products, the viewer may enjoy the video more or feel like they connect more with the themes and message of the video.

Preparatory Task 2- Genre Convention Research

For this task I did some genre research and looked into the way genre conventions are used in 2 media products. First, I stated the main dance genre conventions, then I applied them to the music videos of This is what You Came For by Calvin Harris and Rihanna and Lean On by Major Lazer and DJ Snake.

I found that Dance music videos are usually colourful and upbeat, reflecting the nature of the music. The video is meant to make the viewer want to dance to the music, therefore more upbeat songs have a faster-paced narrative ad shot changes.

Preparatory Task 1- History of Music Videos

Firstly, I researched the history of dance music videos; I plotted information such as when key broadcasting services were formed, when the highest grossing dance music videos were released and when the most influential music videos were released on a timeline.


Timeline maker

I found that there was a period after the introduction of the concept of music videos where there were not popular; this was up until the early 60's. After this, they accompanied nearly every song and became an essential part of the music industry. The most influential videos were released mostly in the 80's, which is not surprising due to the changing music tastes and exploration of different music genres. 

NEA Brief

LEARNING OBJECTIVES

• K: The requirements for each of the briefs set by OCR.
• U: How to approach the chosen brief, including writing the statement of intent.
• BAT: Choose a brief and start writing the statement of intent.
• CO: Use media terminology (all four areas of the theoretical framework) in your written and verbal communication.

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Task 4:

I have chosen Brief 3 because I feel that it is the task I m most suited to- I would rather stand behind the camera than be in the actual product, which is why I chose not to do Brief 2 (radio and online). I also felt that i had more creative freedom with this brief than Brief 1 (television and online) as it would be for a music magazine show. I hardly buy and read magazines, and therefore I didn't feel that I could excel with that brief. I aim to learn how to create a website fully as I have little knowledge on this- I also aim to learn more about the workings of a set and what goes into pre and post producion.


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Task 5:

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