Preparatory Task 6- Institution Research

I researched the institution of my chosen brief, which is the Universal Music Group. I looked into their artists, their company type and values, among other features.

Mind Map created by Georgia Hance with GoConqr

I found that Universal Music group is one of the main three record labels, hence the huge artists they are contracted with. I also learned that they aim to help keep the focus on the music and help their artists to express themselves through it.

Preparatory Task 5- Media Theory

For this task, I researched how is media theory used in 2 media products and how these make the text appealing to an intended audience. The two products I analysed were the two versions of the music video for Martin Garrix's Don't Look Down.

I found that, in most dance videos, women are objectified or make to look weak- confirming Van 
Zoonen's theory. It was interesting that Martin Garrix chose to create a different version of the music video as they conflict with each other on how they portray the genders. 

Preparatory Task 4- Media Language

In this task, I looked into how media language elements are used to create meaning and construct representations that address and appeal to an intended audience.

Music Videos:

https://prezi.com/view/UVlU8X2hg5JULp7JGkEq/

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Website:

https://prezi.com/p/annuxfmu3djw/

I found that the music videos were created around the pace and style of the music. For a faster paced song, the cuts were quick and the content was upbeat. For a more constant beat, the video featured constant themes such as driving. I also found that both videos featured a lot of props and realistic scenery to create representation which makes it more believable.

Preparatory Task 3- Intertexuality

In this task, I explored how and why intertextuality is employed in 2 media products and what effect this had on their intended audience, specifically how it makes them feel or what they think of when they see or hear the piece of intertexuality. 

Mind Map created by Georgia Hance with GoConqr

I found that intetexuality helps the viewer understand the concept of the video more by using existing, perhaps more well- known products that the viewer is familiar with. By linking this to more well know products, the viewer may enjoy the video more or feel like they connect more with the themes and message of the video.

Preparatory Task 2- Genre Convention Research

For this task I did some genre research and looked into the way genre conventions are used in 2 media products. First, I stated the main dance genre conventions, then I applied them to the music videos of This is what You Came For by Calvin Harris and Rihanna and Lean On by Major Lazer and DJ Snake.

I found that Dance music videos are usually colourful and upbeat, reflecting the nature of the music. The video is meant to make the viewer want to dance to the music, therefore more upbeat songs have a faster-paced narrative ad shot changes.

Preparatory Task 1- History of Music Videos

Firstly, I researched the history of dance music videos; I plotted information such as when key broadcasting services were formed, when the highest grossing dance music videos were released and when the most influential music videos were released on a timeline.


Timeline maker

I found that there was a period after the introduction of the concept of music videos where there were not popular; this was up until the early 60's. After this, they accompanied nearly every song and became an essential part of the music industry. The most influential videos were released mostly in the 80's, which is not surprising due to the changing music tastes and exploration of different music genres. 

NEA Brief

LEARNING OBJECTIVES

• K: The requirements for each of the briefs set by OCR.
• U: How to approach the chosen brief, including writing the statement of intent.
• BAT: Choose a brief and start writing the statement of intent.
• CO: Use media terminology (all four areas of the theoretical framework) in your written and verbal communication.

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Task 4:

I have chosen Brief 3 because I feel that it is the task I m most suited to- I would rather stand behind the camera than be in the actual product, which is why I chose not to do Brief 2 (radio and online). I also felt that i had more creative freedom with this brief than Brief 1 (television and online) as it would be for a music magazine show. I hardly buy and read magazines, and therefore I didn't feel that I could excel with that brief. I aim to learn how to create a website fully as I have little knowledge on this- I also aim to learn more about the workings of a set and what goes into pre and post producion.


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Task 5:

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